A TIMELESS BRAND FOR A HISTORIC ADDRESS.
When BÖAG contracted The Property Connection to sell a 16-unit luxury residence in Berlin’s Friedenau district, they turned to BONDST Studio to bring the vision to life. The goal was to create something that felt refined, enduring, and deeply connected to the character of the neighborhood.
We began by shaping a name that captures the spirit of place: Palais Friedenau. From there, we built a visual identity and marketing system that balance heritage with modern simplicity, presenting the project as both elegant and approachable.
WHAT WE CREATED
A name with heritage.
The name Palais Friedenau evokes timeless sophistication and reflects the architectural beauty of the development and its surroundings.
A brand with elegance.
We developed a visual identity centered on classic typography, a muted color palette, and refined details that convey luxury without excess.
A complete marketing system.
Our work extended across web design, brochures, and print materials, each element designed to communicate trust and exclusivity while supporting The Property Connection’s sales strategy.