Award-winning expertise. A brand that now reflects it.
Jay Parma had built a name for himself—a three-time Travel + Leisure Top Travel Advisor, known for designing safaris with style, substance, and soul. But his brand hadn’t caught up. His DIY website no longer matched the level of trust and recognition he had earned.
He came to us with one goal: to elevate Wander Africa into a brand as polished as the journeys he curates.
What We Created
A brand built to lead.
We refined the Wander Africa identity—modern yet grounded, with a sense of calm confidence. The design speaks to discerning travelers while honoring the agency’s deep connection to Africa.
A website with presence.
Clean, editorial, intuitive. We reimagined the site as a digital storefront for high-touch service. Designed not just to inform but to inspire and convert.
Recognition deserves representation.
Jay had already done the hard part—earning trust, building a reputation. Our role was to craft a brand experience that reflects that level of excellence at every touchpoint.